How to Use SEO to Grow Your Website Traffic

Insight 55: How to Use SEO to Grow Your Website Traffic

Search Engine Optimization (SEO) helps businesses rank higher in Google searches, bringing organic traffic.

SEO Strategies for Business Growth

Keyword Optimization – Use relevant search terms throughout your content.

Content Marketing – Publish valuable blogs, guides, and resources.

Technical SEO – Improve website speed, mobile optimization, and site structure.

Link Building – Get backlinks from reputable sites to increase authority.

Local SEO – Optimize for location-based searches to attract nearby customers.

SEO Tools to Use

Google Analytics (tracks website performance)

SEMrush or Ahrefs (keyword and competitor research)

Yoast SEO (optimizes content for search engines)

💡 Example: A local bakery improved its Google ranking by adding keywords like “best pastries in Lagos” to its website.