Olota Joins Celebration of Nigerian Culture at Vienna's Adire Festival - THE BUSINESS PACKAGE

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Sunday, June 30, 2024

Olota Joins Celebration of Nigerian Culture at Vienna's Adire Festival



The Adire Carnival, a Nigerian cultural festival, was successfully held on June 29, 2024, in Vienna, Austria. Organized by Egbe Omo Oduduwa Austria (the Yoruba community in Austria). The 10th edition showcased the traditions and norms of Omo Oduduwa, aiming to preserve Nigerian culture globally.

His Majesty, Olota of the Paramount and Ancient Ottaland, Awori Kingdom, Professor Adeyemi Obalanlege, Ph.D., MCIPR, MPRII, FHEA (Lanlege Ekun II, Arole Iganmode), who also serves as the Patron of the body, joined other eminent Nigerians at the well-attended event to promote and preserve Nigerian culture through Adire textiles.

In his royal remarks, His Majesty commended the planning committee, led by Engineer Yemi Ogundele, for their colorful presentation and efforts to project and preserve Nigerian culture. He urged parents in the diaspora to ensure their children are well-versed in their cultural identity and to maintain a strong connection with their fatherland. "The festival serves as a platform for promoting culture and traditions globally, fostering relationships between different cultures, and promoting understanding and appreciation for diverse traditions," he stated.

Hon. Abike Dabiri-Erewa, OON, Chairman/CEO of the Nigeria in Diaspora Commission, applauded the team for their excellent work. She encouraged the organizers to expand the scope of the next edition beyond Adire to include a comprehensive representation of Nigerian cultural heritage.

His Excellency, Ambassador Dogondaji Haliru Bello, Head of Mission at the Nigerian Embassy in Vienna, reiterated His Majesty's sentiments on building strong ties with their roots and passing this patriotism on to their children.

The event, organized in collaboration with the Nigerian Embassy in Vienna, Ethiopian Airlines, and the Weltmuseum Wien (World Museum Vienna), included an exhibition of made-in-Nigeria products and an Adire fabric market from June 27 to 29, 2024. According to Culture and Tourism Expert, Prince Adewale Adeyanju, the Adire Carnival is one of the major Yoruba events in Europe and has attracted a global audience.

Other dignitaries and participants included Chief Raymond Okikiolu Fadayiro (Baamolu of Otta, Awori Kingdom), Erelu Tuwase Ayorinde, Aare Lanre Fagbodun (President, Egbe Omo Oduduwa, Vienna, Austria), Dr. Jonathan Fine (Director, World Museum, Vienna), Engr. Fatai Balogun (CEO, Fetiola Engineering Services), Prince Adewale Adeyanju, Prince Adeyemi S. Olusesi (Principal Secretary to His Majesty & Omotobase of Otta, Awori Kingdom), and many others.

The carnival parade commenced in front of the Nigerian Embassy in the third district of Vienna, passing through Rennweg Street, Schwarzenberg Square, and the Vienna Ring Road in the city center, and concluded at the Hofburg in front of the Weltmuseum Wien near the office of the Austrian President. This marked the end of His Majesty's Europe tour, which began on June 24, 2024, in Rome.

Signed,  
Prince Adeyemi Sulaimon Olusesi  
Principal Secretary to His Majesty & Omotobase of Otta, Awori Kingdom  
For: Afin Olọta Ilę Awori

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